“AIA Sports, a sports data and analytics specialist working with more than 400 teams across four continents, is partnering with ATLAS, the operating system for sports organisations. Their ambition: to bring match analysis, club management and training monitoring together in a single ecosystem, for all teams, from youth to professionals.”

Beyond the Scoreboard

Most discussions about sports technology are limited to match-day performance data.

But for clubs and federations, which manage their entire organisation every day, performance on the field is just one link in a much larger ecosystem:

  • registrations and licences
  • parental consent forms
  • payments
  • wellness
  • training data and individual athlete monitoring
  • team call-ups
  • team communication
  • training session scheduling
  • the calendar around which everything else is organised

“Having played sport at a high level while working in tech, I have always been struck by the fragmentation of sports organisations: wellness apps on one side, Google Drives on the other, spreadsheets everywhere, and video analysis living in its own silo. Nothing communicates with anything else. My passion is data and using technology to improve efficiency, so bringing ATLAS together with AIA Sports made perfect sense. Extending an athlete’s career, making a club’s investments pay off, maintaining performance week after week: this requires monitoring players seven days a week, not just on match day.”

Guy Millar, President of ATLAS

This is where the partnership begins. ATLAS is structured around three tiers, integrated progressively according to the club’s needs:

  • Club Life, the day-to-day management of the organisation (registrations, licences, consent forms, payments, calendar and team messaging), designed for volunteers and included in every plan, from amateur clubs to elite level.

  • Performance, added for teams that train to high standards: wellness, training load, fitness and session planning.

  • Medical, for the first team: a compartmentalised medical record that tells coaches whether a player is available without ever revealing health data.

One Club, One View

AIA Sports and ATLAS bring together all the tools of a sports organisation. From administration to medical care, through communication and training, everything is centralised to manage the entire club at a glance.

“As a coach and manager, I spent years linking match data with the week’s work, moving from one tool to another, with a considerable amount of time lost. Today, everything is centralised. This partnership allows us to offer our clients a complete view of performance.”

Thomas LiĂšvremont, CEO of AIA Sports

Designed for All Teams

The Same Tool, from Youth Development to the First Team

What this partnership means for organisations, and not just for performance staff:

  • The entire club, not just the first team. ATLAS’s Club Life tier allows every team in the organisation, from volunteer-run youth teams to the professional squad, to benefit from the same administrative backbone: registrations, licences, consent forms, payments and communication, all in one place.

  • Continuity between the match and the athlete, where justified. As teams access the Performance and Medical tiers, AIA Sports’ match analysis data can be linked to ATLAS’s individual monitoring, giving coaching and medical staff a more complete view of workload, output and progress over time.

  • A single source of truth for the entire organisation. From amateur clubs to professional federations, performance data follows the athlete and administrative data follows the club, instead of each living separately in different systems.

  • Designed by people who have experienced the realities on the field. AIA Sports was founded by former professional players, and this partnership is designed around how coaching, administrative and performance staff actually work every day, and not just in a professional environment.

  • Born on the field. Founded by former professional athletes, ATLAS and AIA Sports have designed this partnership around the real daily lives of staff, whether coaching, administrative or performance, from amateur sport to the highest level.

Closing the Loop

“ATLAS adapts to every team, every sport and every level, from clubs fully equipped with data collection tools to those with no budget. Our partnership brings everything together in one place: coaches and performance staff no longer have to juggle multiple systems. One club, one system, no gaps.”

Guy Millar, President, ATLAS

The rollout of this partnership to AIA Sports and ATLAS clients begins in the coming weeks; more details about features and availability will be shared soon.

To learn more, visit aiasports.io or atlasams.io.

About AIA Sports

AIA Sports specialises in sports data and video analysis solutions dedicated to optimising performance through data and technology. Founded by former professional players, it works with more than 400 teams, clubs, leagues and federations across four continents.

About ATLAS

ATLAS is an operating system for sports organisations, bringing club administration, athlete monitoring and medical records together in a single platform. Its tiers scale from volunteer-run amateur clubs through to elite professional environments. More information is available at atlasams.io.

Ready to connect your match data with the way your club actually runs? Explore AIA Rugby for data and analytics, or AIA Software for match coding and video analysis. To talk through your own setup, contact AIA Sports today.